Cold Email Templates That Convert

Cold email works—when you get the template right. Here are 10 proven templates with breakdowns of why they work.

The Problem-Solution Template

Lead with a specific problem your prospect likely faces. Show you understand their world, then offer a clear solution. This template works because it demonstrates relevance before asking for anything.

The Mutual Connection Template

If you have a shared connection, mention them early. Social proof lowers the barrier to response. Keep the ask simple: a quick intro or 15-minute call.

The Value-First Template

Offer something useful in the first email—a resource, insight, or tip. No ask. Follow up with the ask in email 2 or 3. This builds trust before you request their time.

Key Principles Across All Templates

• **Keep it short** – Under 125 words for the first email
• **One CTA** – Don't give them multiple options
• **Personalize** – At least one line that's clearly about them
• **Test subject lines** – They're 50% of the battle

Adapt these frameworks for your industry and start A/B testing. Mailwise makes it easy to run tests and see what converts.